Filed under: Uncategorized
My sites competitors are mainly O2.co.uk and T-Mobile.co.uk, in the graph below we can see how many visitors the three web-sites had in September 2008 – September 2009.
From the graph we can see that Vodafone.co.uk started off the lowest but after 1 month they ended up having about 1000 more customers than O2.co.uk. For the next year Vodafone.co.uk and o2.co.uk had pretty much the same amount of visitors except in August 2009 when Vodafone.co.uk had almost 10,000 more visitors in 1 month. In September 09 Vodafone had gained 18,000 visitors from 1 year previous. T-mobile.co.uk continued to slump but at the end of the year it is my opinion that O2.co.uk and Vodafone.co.uk gained visitors from t-mobile.
Vodafone.co.uk had a yearly increase of 75.97%.
In order to purchase an item from my website you have to select a mobile phone then select a price plan using a form you must also complete 3 forms the first one is “your details” this includes your name and address and telephone number. The next step is to complete your payment method which can be direct debit or a credit card sections to fill in here include card type, card number and card expiry date also in this section is terms and conditions. The last step to complete is the “Review and Confirm” section, this is where you can see what you are buying what is included in the package and how long it will take for your item or items to be delivered. My site has stated that if your order is accepted before 3pm in the day your item will be delivered between 9am and 5pm the following day.
The potential future impact of digital television on vodafone.co.uk is that with digital television getting more and more accessible the website will be generating more business from it and as it is easily accessed more people will be shopping from their armchair on TV.
Some strategic choices to be made:
- The audience (who they target for purchases)
- The price of access to the site from the TV
Leave a Comment so far
Leave a comment
